Projects

143 case study

Go-To-Market Strategy

Branding

Launch Roadmap

Objective

Create brand identity & launch strategy  for 143 tees, a boutique fashion startup with the ultimate goal of ending the "perfect t-shirt" hunt forever. 

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Brand Identity

Launching into a commodity market necessitated a strong brand personality and presence. 

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Market Research

White space competitive market mapping solidified strong brand positioning and target persona development.

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Launch Roadmap

MVP style launch roadmap allowed for fundraising efforts to happen in parallel with launch marketing initiatives.

Results

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Cohesive brand definition

Successful seed funding round raised within 60 days

Grew social media following by 300% MoM for 6 months straight

Celeb endorsements including Kristin Cavallari and Giuliana Ransic

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