Create brand identity & launch strategy for 143 tees, a boutique fashion startup with the ultimate goal of ending the "perfect t-shirt" hunt forever.
Launching into a commodity market necessitated a strong brand personality and presence.
White space competitive market mapping solidified strong brand positioning and target persona development.
MVP style launch roadmap allowed for fundraising efforts to happen in parallel with launch marketing initiatives.
Cohesive brand definition
Successful seed funding round raised within 60 days
Grew social media following by 300% MoM for 6 months straight
Celeb endorsements including Kristin Cavallari and Giuliana Ransic