SPEED QUEEN case study

Messaging

Customer Journey

Innovation

Objective

Introduce new technology into existing customer experience and increase app adoption and usage with current customers.  

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App Launch

Drive creative behind app launch, informing stakeholders of benefits and features of new technology app.

"Mobile Payment is expected to grow 1120% between 2016-2020"

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In Store Experience

In-store campaign to promote the technology introduction and adjust visitor journey toward digital adoption. 

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Brand Collateral

Developed sell sheets and brochures to convey complicated technology introduction in a branded and visually appealing fashion.

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